You Know You Need Change | Change Only Happens When You Take Action - Here's Step 1

Excuses Are Like "#*@^&*#!" We All Have One - How Long Will You Keep Using Yours?

We live in an unprecedented time, although, if you are very young you may not have a point of comparison, but I assure you after six decades (yeah I know I don't look a day over 35), the world has never been more unstable, or volatile.

Despite that volatility we still have to make a living, provide for ourselves and our loved ones. It is this dichotomy that paralyzes many people into inaction, and on a subconscious level you may be one of them.

Yes, it is understandable why many are frozen in time so to speak as the world flies by at break neck speed, overwhelm is at an all time high. Our fight or flight instinct is telling many of us to run, while at the same time we know we need to hunker down and step up, and yet many will say to themselves, "tomorrow..."

What I am saying to you is that "Today Was Yesterday's Tomorrow-The Time Is Now!" You have everything you need to be successful, the only thing you lack currently is a shift in your mindset.

Instead Of Thinking Positive - Act Positive

One of the major downsides to our so-called "connected society" is that while we may have the ability to watch others all around the world doing and experiencing limitless things the effect on our lives seems to go unnoticed by most.

Scrolling reels results in your brain being drenched in dopamine and your nervous system in adrenaline, creating an after effect of cerebral exhaustion.

In a nutshell you come away feeling like you have had a long day and you need rest, when in reality you have just spent your day's supply of good body chemicals watching others live their lives while you sit in place.

It is this cycle of self-inflicted exhaustion, both mental and as a result, physical too, that prevents people from starting the work needed to improve themselves and as a result improve their lives. Any reduction a person can make in their consumption of "simulated" life will result in an increased ability and capacity for an improved "real" life.

An interesting side note on this is that there is an apparent correlation between less exposure to social media and success in the brand building space.

There seems to be a common thread among many of the most successful online brands and influencers, in that they tend to not consume much if any social media, despite the fact that their primary function is content creation for the digital economy.

Apparently it's hard to be creative and have the time to produce content when you are regularly consuming it, hmmm?

No Excuses - You Start Today With STEP 1

So here is step one of five steps I will lay out over the next several articles. This is the most important step because it is the biggest roadblock for many and why they never start their journey to a more interesting and awareness expanding experience.

This step will give you the clarity to move forward with building your personal brand and starting your journey to developing a sustainable and collaborative business. This step will remove all barriers to you making a commitment for you.

Ask yourself this question; "What is the business purpose of my personal brand?" Are you wanting to build influence to:

• Sell a product?

• Promote and sell a book?

• Book clients?

• Attract strategic partners or collaborators?

• Who is your customer avatar and how will you serve them with your product or service?

It's as easy as answering these few questions. Write your answers down and put a date on the page as well and feel how having merely defined a purpose opens the door to your ability to imagine the direction you want to go with your content creation and the dialog you want to create around your product or service and the kind of community this will build around your brand. All of this becomes possible when you define your why and commit!

This is STEP 1, please complete this step today, as soon as possible and begin your journey. The skills and education you will acquire while pursuing this objective will only increase the value of your personal stock as a professional in the digital economy.

Next is STEP 2, we will make our first "Offer" and discuss why we need to create offers fearlessly and what we can learn from the process about building a legit online business.

If you want to learn more about Collaborative Business Ecosystems you can follow the links and grab a free Mini-Course and/or a copy of my book that lays out the entire framework for Collaborative Business Ecosystems and Brand Building for the digital economy.

And don't hesitate to reach out with any questions.

Thanks for reading,

Joe

Link to Book: https://www.amazon.com/dp/B0DXF5RCFM

Link to FREE MINI-COURSE: https://wondrous-speaker-7125.kit.com/1a297239be